Blog post 5 min read

You're the Human API. Here's How to Stop.

Your CRM, email, and project tools don't talk to each other. You're the glue. That's insane.

Written by Simon Balfe
Updated on
You're the Human API. Here's How to Stop.

You own a CRM. An email tool. Project management software. But they don’t talk to each other. You’re the one copy-pasting between tabs, the “human API” holding it all together. It’s exhausting, and it’s costing you hours every week.

What “Runs Itself” Actually Looks Like

This isn’t about marginal efficiency gains. It’s about ripping out the friction that’s strangling your growth.

1. Your CRM Should Do Things, Not Just Store Things

A lead hits “Closed Won.” What happens next should be automatic:

  • Contract generated and sent for signature.
  • Slack channel created for onboarding.
  • Project spun up in your PM tool.
  • Welcome email sequence triggered.

Zero clicks. Zero delays. Zero dropped balls.

2. Kill Email Overwhelm

Your inbox is a graveyard of missed opportunities. We build workflows that triage incoming mail, draft replies in your voice, and execute requests on the spot—“Send me the Q3 report” becomes an actual attachment, not another to-do.

3. Run Your Business From Your Phone

Approve proposals from the airport. Get AI-generated daily briefings via Telegram. Monitor everything without opening a laptop.

Your Worst Process Is Our Best Opportunity

Every company has that one thing—the manual nightmare everyone avoids. Invoice reconciliation. Inventory updates. The spreadsheet from hell.

We find those bottlenecks and automate them into oblivion. The result: a business that scales without you becoming the bottleneck.

Let's Talk

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